To say that the pandemic changed things is a great big understatement. Everything had gone dark and there was no knowing where our future was headed. For new companies like GOMO, it signaled a huge shift. With in-person events put on hold indefinitely, how can they get their brand out there?
GOMO is a Globe subsidiary that wants to be the anti-telco telco brand. They established themselves and engaged with their audience like a lifestyle brand. In delivering connectivity, they also aim to create connections interpersonally.
With the young digital-savvy professional as their main target, they centered their launch on the phrase “We Don’t Stop” as a way of relating to their market’s innate need to live beyond limitations. They were set to launch just before the pandemic, so all their in-person executions got axed.
They needed ways to engage their market through pandemic-safe lifestyle experiences, so the challenge for SHOOR is to bring GOMO’s in-person experiences to a virtual space.
SHOOR translated lifestyle experiences like dating, parties, clubbing, and meeting new people – experiences GOMO’s target market enjoyed pre-pandemic and was thus planned for – into virtual experiences that mimicked the real thing through choose-your-own-adventure style simulations.
The successful partnership resulted in many great experiences that reached their intended audience. GOMO Experiences had over 5,000 unique user sessions.
(Fmr.) Brand Marketing and Partnerships Lead Enro Mendoza shares, “SHOOR really gave us the overall imagery that we’re not just a brand that provides telco products. We were able to provide unique experiences that we couldn’t really get anywhere else.”
He adds that working with SHOOR made a huge collaboration feel easy. “They’re agile. The team can pivot when given brand builds. They’re also open communicators. That made it easier for us to work with SHOOR.” In terms of working on costs? “SHOOR was able to deliver all of those within the costs that we allotted to them.”
Got an idea? Make it an experience with SHOOR.
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