GOMO: Lifestyle Experiences Gone Virtual

by Andy Lam /
March 14, 2022
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To say that the pandemic changed things is a great big understatement. Everything had gone dark and there was no knowing where our future was headed. For new companies like GOMO, it signaled a huge shift. With in-person events put on hold indefinitely, how can they get their brand out there?

The Client

GOMO is a Globe subsidiary that wants to be the anti-telco telco brand. They established themselves and engaged with their audience like a lifestyle brand. In delivering connectivity, they also aim to create connections interpersonally.

The Premise

With the young digital-savvy professional as their main target, they centered their launch on the phrase “We Don’t Stop” as a way of relating to their market’s innate need to live beyond limitations. They were set to launch just before the pandemic, so all their in-person executions got axed.

The Challenge

They needed ways to engage their market through pandemic-safe lifestyle experiences, so the challenge for SHOOR is to bring GOMO’s in-person experiences to a virtual space.

The Solution

SHOOR translated lifestyle experiences like dating, parties, clubbing, and meeting new people – experiences GOMO’s target market enjoyed pre-pandemic and was thus planned for – into virtual experiences that mimicked the real thing through choose-your-own-adventure style simulations.

The Results

The successful partnership resulted in many great experiences that reached their intended audience. GOMO Experiences had over 5,000 unique user sessions.

(Fmr.) Brand Marketing and Partnerships Lead Enro Mendoza shares, “SHOOR really gave us the overall imagery that we’re not just a brand that provides telco products. We were able to provide unique experiences that we couldn’t really get anywhere else.”

He adds that working with SHOOR made a huge collaboration feel easy. “They’re agile. The team can pivot when given brand builds. They’re also open communicators. That made it easier for us to work with SHOOR.” In terms of working on costs? “SHOOR was able to deliver all of those within the costs that we allotted to them.”

Got an idea? Make it an experience with SHOOR.

Email us at [email protected] and follow us on Facebook and Instagram at @shoorph to keep an eye out for our latest innovations.

Andy Lam

Andy Lam is a writer by day and an artist by midnight. She’s usually found at home, living on a steady diet of films, television, and bites of pop culture. She loves hand lettering and has an ongoing feud with the letter S.

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The Experiences

The Company

Thank you!

A representative from Kuoni Tumlare will get in touch with you within 2-3 days.
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SHOOR Team will contact you via email to confirm your attendance along with the access link

For follow-ups, please send an email to [email protected]

GLOBE PREPAID Escape Room Challenge

Scope & Coverage, Mechanics, FAQs

 

  1. SCOPE & COVERAGE

Scope: This Escape Room challenge is open to customers who have vouchers or will purchase an access pass to the Virtual Hangouts: A Day Escape Room.

Promo Dates: 

  • The Escape Room Challenge will run from June 24 to July 31, 2021.
  • Escape Room Access is available for purchase from June 24 to July 31, 2021.

Mechanics: 

  • To join, customers must have a valid access to play the game at Shoor. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 
  • Customers must finish the escape room to qualify for the fastest elapsed time to escape. They are given 45-minutes to finish the game.
  • Whether the customer was able to finish or not, they are given unlimited tries within the promo period. 
  • Customers who won’t be able to finish the escape room will not qualify for the P10,000 worth of GCash credit.
  • The customer with the fastest elapsed completion time will win.

Prize:  Winner will receive PHP 10,000 worth of GCash credit. 

Channels: 

 

  1. MECHANICS:

How to purchase an Escape Room Access:

  1. Customers can purchase access via SHOOR for PHP 400. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/
  2. Customers who have voucher codes can use their code in the “Coupon Code” box upon check-out.

How to play the Escape Room:

  1. Customers who have successfully purchased an access for the Escape Room will receive the link to the game.
  2. They are given 45-minutes to escape the room. They are given unlimited tries. 
  3. Once the customer finishes the room – their elapsed time will be recorded and they will automatically be part of the challenge.

Determination of Winners:

  1. Customers who have successfully finished the game will be prompted to input their email address at the end of the game. Their email address will be automatically recorded with their elapsed time. 
  2. Elapsed time will be recorded in minutes. 
  3. In case of a tie, the prize will be shared equally amongst all winners.

III. FAQs

What is the challenge all about?

The challenge is a promotional event for the movie “A Day” and is in partnership with Globe Virtual Hangouts. Customers who will finish the Escape Room can get a chance to be part of the leaderboard. The fastest to escape will win PHP10,000 worth of GCash credit. 

Where can I register to join the challenge?

Customers to use their vouchers or can buy an access pass to the escape room for PHP 400 at Shoor https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 

Where can I find my elapsed time? 

Once a customer finishes the Escape Room, they will automatically receive their certificate with the elapsed time.

Until when can I try to join the Escape Room Challenge and have a chance at winning?

The Escape Room Challenge will start on June 24, 2021 and entries will be accepted until July 30, 2021. Completing the escape room outside of this date will no longer be eligible for the challenge.

How will I know if I won the challenge?

Globe team will notify the winner to get their details via email or SMS. The winner for the challenge will also be posted in the Globe’s social media channels.

What if 2 or more participants get a tie in the record?

The prize of P10,000 worth of GCash will be equally splitted to the winners.

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