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CASE STUDY: GOMO Halloween VR360 Escape Room

THE OBJECTIVE

GOMO had it mind to locally promote their products in a way that was aligned with their #WeDontStop brand personality.

 

THE SOLUTION

SHOOR, in partnership with Breakout Philippines, looked to gamification and designed a series of immersive horror-themed escape rooms that can be accessed through desktop computers, tablets, and other mobile devices. The four virtual escape rooms filled with GOMO easter eggs were rolled out during Halloween season, and are the first in the world to be produced in real-life with VR360 technology. The usage of VR360 technology amplified the ambiance of the experience and ultimately pointed to the GOMO x SHOOR partnership as a leader in ground-breaking concepts. The release of the escape rooms resulted in tens of thousands of brand engagements.

 

Access the four escape rooms for FREE on SHOOR:

 

NUMBER ONE FAN

Attempt to learn more about your stalker here.

 

HAUNTED CASINO


Click here to navigate creepy casino.

 

ROOM 13


Try to escape the room through this link.

 

DINER FROM HELL


Select this link to uncover the diner’s secrets.

 

Did the GOMO Halloween Escape Room project interest you? Visit our page to see what we’re working on next or send us a message (corporate@shoor.com.phto chat more about what we can do.

Elle Ayroso

Elle Ayroso

An adrenaline junkie at heart, Elle Ayroso is always on the hunt for the extreme and unusual. On her calmer days, she insists on adding to her massive list of watched films.
Logo of SHOOR online experiences

SHOOR Team will contact you via email to confirm your attendance along with the access link

For follow-ups, please send an email to support@shoor.com.ph

GLOBE PREPAID Escape Room Challenge

Scope & Coverage, Mechanics, FAQs

 

  1. SCOPE & COVERAGE

Scope: This Escape Room challenge is open to customers who have vouchers or will purchase an access pass to the Virtual Hangouts: A Day Escape Room.

Promo Dates: 

  • The Escape Room Challenge will run from June 24 to July 31, 2021.
  • Escape Room Access is available for purchase from June 24 to July 31, 2021.

Mechanics: 

  • To join, customers must have a valid access to play the game at Shoor. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 
  • Customers must finish the escape room to qualify for the fastest elapsed time to escape. They are given 45-minutes to finish the game.
  • Whether the customer was able to finish or not, they are given unlimited tries within the promo period. 
  • Customers who won’t be able to finish the escape room will not qualify for the P10,000 worth of GCash credit.
  • The customer with the fastest elapsed completion time will win.

Prize:  Winner will receive PHP 10,000 worth of GCash credit. 

Channels: 

 

  1. MECHANICS:

How to purchase an Escape Room Access:

  1. Customers can purchase access via SHOOR for PHP 400. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/
  2. Customers who have voucher codes can use their code in the “Coupon Code” box upon check-out.

How to play the Escape Room:

  1. Customers who have successfully purchased an access for the Escape Room will receive the link to the game.
  2. They are given 45-minutes to escape the room. They are given unlimited tries. 
  3. Once the customer finishes the room – their elapsed time will be recorded and they will automatically be part of the challenge.

Determination of Winners:

  1. Customers who have successfully finished the game will be prompted to input their email address at the end of the game. Their email address will be automatically recorded with their elapsed time. 
  2. Elapsed time will be recorded in minutes. 
  3. In case of a tie, the prize will be shared equally amongst all winners.

III. FAQs

What is the challenge all about?

The challenge is a promotional event for the movie “A Day” and is in partnership with Globe Virtual Hangouts. Customers who will finish the Escape Room can get a chance to be part of the leaderboard. The fastest to escape will win PHP10,000 worth of GCash credit. 

Where can I register to join the challenge?

Customers to use their vouchers or can buy an access pass to the escape room for PHP 400 at Shoor https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 

Where can I find my elapsed time? 

Once a customer finishes the Escape Room, they will automatically receive their certificate with the elapsed time.

Until when can I try to join the Escape Room Challenge and have a chance at winning?

The Escape Room Challenge will start on June 24, 2021 and entries will be accepted until July 30, 2021. Completing the escape room outside of this date will no longer be eligible for the challenge.

How will I know if I won the challenge?

Globe team will notify the winner to get their details via email or SMS. The winner for the challenge will also be posted in the Globe’s social media channels.

What if 2 or more participants get a tie in the record?

The prize of P10,000 worth of GCash will be equally splitted to the winners.