Globe Platinum Homegrown Weekend: A Case Study
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CASE STUDY: Globe Platinum Homegrown Weekend


Globe Platinum wanted to create a series of exclusive virtual experiences that would promote their goal of providing World Vision with school kits #ForFuture heroes.


Homegrown Weekend: A two-day event based on the idea of growth and parallel journeys. SHOOR capitalised on the rising trend of botany and enlisted Danika Aguilar of Nest Plants Studio, a leading name in interior horticulture, to lead the Day 1 session on Basic Plant Care & Styling. Day 2’s session of Urban Farm-to-Table planning was hosted by the eclectic team of Chef Chele & Chef Carlos of Gallery by Chele fame. A plant adoption auction was made available throughout the event, and each adoption was matched by a school kit donation by Globe. The experiences were a blend of theoretical and practical, tied together by a complimentary gardening kit as a reminder of Globe Platinum’s vision for continuous growth and improvement.

Did the Homegrown Weekend interest you? Visit our page to see what we’re working on next or send us a message to chat more.

Elle Ayroso

Elle Ayroso

An adrenaline junkie at heart, Elle Ayroso is always on the hunt for the extreme and unusual. On her calmer days, she insists on adding to her massive list of watched films.
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The SHOOR Team will send you a separate email within 2 business days to finalize your schedule.

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