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2021 Experience Trends to Look Forward to

2020, the year that notoriously held the experience industry at figurative gunpoint. With the advent of the COVID-19 pandemic it seemed almost impossible for the industry to conduct anything of note–but titans have adapted and persevered. Rapid changes were implemented almost overnight as a new wave of trends crashed into the shore.

As we quickly approach 2021, we’ve faced heightened safety protocols and guidelines that are now built into the “new normal.” Promises of a vaccine have seen societies slowly emerge from various states of lockdown, and the world is keen to rediscover what’s out there. Today, we will examine the experience trends that have their roots in managing safety, and how they will affect future events that are yet to come.

 

HYBRID EVENTS

Public access on-ground multi-stream events have been around for decades, but the concept of hybridization takes it further. A mixture of in-person and virtual attendance, this format allows for real-time public participation from a distance as it happens. Livestreams in the past often only provide in-person access and interaction to an exclusive set of attendees, but hybrid events are built with the person on the other side of the screen in mind as well, allowing for more avenues of communication such as reacts, chat, polling, and more.

Singapore’s Marina Bay Sands has taken the lead in this initiative, launching the world’s first purpose-built hybrid event solution. The suite offers full virtual webcasting and live streaming capacity; modification for in-person and online audiences; and holographic telepresence features.

 

INCREASED OUTDOOR EXPERIENCES

Sometimes, splitting your audience into the real world and the virtual space is not enough to conduct new physical distancing measures. Productions have slowly decided to reclaim the outdoors as properly fitted locations, working creatively with negative space to fashion for large comfortable yet memorable backdrops to experiences. As the travel industry regains its footing, premium getaways will be more attainable and will be seen as an incentive for this outdoor movement.

Take a look at the world’s first socially distanced concert in the UK, produced by pop-up venue specialist Virgin Money Unity Arena.

 

EXCLUSIVE ON-GROUND ACCESS

The amount of in-person events will slowly multiply, although the number of attendees is likely to remain small as social consciousness still revolves around the looming presence of the pandemic. Attendee curation will be key in fostering a safe and intimate experience for like-minded individuals.

 

MORE AT-HOME CONTENT

Entertainment has been paramount during the past year, and many organizations have pushed the boundaries of the direct-to-screen format. We have seen a significant increase in interactive content and 3D steaming, along with the gamification of every day applications. As technology capabilities improve, more and more adapters will join the bandwagon. The heavy usage of these capabilities will make development cheaper, allowing for more providers to chime in with their content that will deliver digital experience trend satisfaction.

 

IMMERSIVE ALTERED REALITY CAMPAIGNS

With the rise and rise of technology also comes the integration of altered reality. If virtual reality is about an experience that shuts out the real world, augmented reality adds digital elements to it via phone or camera. Use both virtual experience capabilities and you get a mixed reality experience, where real world and digital objects interact. Altered reality is not only for entertainment but has real world applications as well, and these campaigns are used as learning solutions in many forward-thinking companies.

 

SURGES IN SUSTAINABILITY EFFORTS

Technology and sustainability go hand in hand. As of late tech companies have been building devices and software with more compatibility and practical functions to last a greater period of time. With technology becoming more integrated with experiences, there has been a call for less disposables during each production; building an emphasis on takeaways that are functional on a physical and theoretical level.

In 2018, Not Impossible Labs engineered a vest to help the deaf community enjoy group experiences. The vest may be synced up to any venue sound system, allowing the person to parse the sound through vibrations.

 

MASS TESTING ATTAINABILITY

The rush to develop vaccines for the COVID-19 pandemic has resulted in better and cheaper testing procedures. Living in 2020 has ingrained in most a necessity to reach for semblances of safety gating, and experiences are no exception. It may be possible that wearable technology for self-detection of COVID-19 will be available soon; and this advancement will help the world fully unshutter its doors sooner than we all think.

What did you think of this list of experience trends and our assessment? What are your 2021 predictions? Drop us a line on corporate@shoor.com.ph.

Elle Ayroso

Elle Ayroso

An adrenaline junkie at heart, Elle Ayroso is always on the hunt for the extreme and unusual. On her calmer days, she insists on adding to her massive list of watched films.
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GLOBE PREPAID Escape Room Challenge

Scope & Coverage, Mechanics, FAQs

 

  1. SCOPE & COVERAGE

Scope: This Escape Room challenge is open to customers who have vouchers or will purchase an access pass to the Virtual Hangouts: A Day Escape Room.

Promo Dates: 

  • The Escape Room Challenge will run from June 24 to July 31, 2021.
  • Escape Room Access is available for purchase from June 24 to July 31, 2021.

Mechanics: 

  • To join, customers must have a valid access to play the game at Shoor. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 
  • Customers must finish the escape room to qualify for the fastest elapsed time to escape. They are given 45-minutes to finish the game.
  • Whether the customer was able to finish or not, they are given unlimited tries within the promo period. 
  • Customers who won’t be able to finish the escape room will not qualify for the P10,000 worth of GCash credit.
  • The customer with the fastest elapsed completion time will win.

Prize:  Winner will receive PHP 10,000 worth of GCash credit. 

Channels: 

 

  1. MECHANICS:

How to purchase an Escape Room Access:

  1. Customers can purchase access via SHOOR for PHP 400. https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/
  2. Customers who have voucher codes can use their code in the “Coupon Code” box upon check-out.

How to play the Escape Room:

  1. Customers who have successfully purchased an access for the Escape Room will receive the link to the game.
  2. They are given 45-minutes to escape the room. They are given unlimited tries. 
  3. Once the customer finishes the room – their elapsed time will be recorded and they will automatically be part of the challenge.

Determination of Winners:

  1. Customers who have successfully finished the game will be prompted to input their email address at the end of the game. Their email address will be automatically recorded with their elapsed time. 
  2. Elapsed time will be recorded in minutes. 
  3. In case of a tie, the prize will be shared equally amongst all winners.

III. FAQs

What is the challenge all about?

The challenge is a promotional event for the movie “A Day” and is in partnership with Globe Virtual Hangouts. Customers who will finish the Escape Room can get a chance to be part of the leaderboard. The fastest to escape will win PHP10,000 worth of GCash credit. 

Where can I register to join the challenge?

Customers to use their vouchers or can buy an access pass to the escape room for PHP 400 at Shoor https://shoor.com.ph/online/play-games/virtual-hangouts-a-day-escape-room/ 

Where can I find my elapsed time? 

Once a customer finishes the Escape Room, they will automatically receive their certificate with the elapsed time.

Until when can I try to join the Escape Room Challenge and have a chance at winning?

The Escape Room Challenge will start on June 24, 2021 and entries will be accepted until July 30, 2021. Completing the escape room outside of this date will no longer be eligible for the challenge.

How will I know if I won the challenge?

Globe team will notify the winner to get their details via email or SMS. The winner for the challenge will also be posted in the Globe’s social media channels.

What if 2 or more participants get a tie in the record?

The prize of P10,000 worth of GCash will be equally splitted to the winners.